What could your investor community make possible?
You already have hundreds or thousands of people invested in your success. We help you understand who they are, what they care about and where they can contribute, then create ways for them to help move the business forward.
HIGHLIGHTS
We’ve seen what a passionate community can do.
Aptera Motors
Mobilizing thousands of investors around a shared vision
Our founders helped lead Aptera’s Reg CF and Reg A+ crowdfunding and community programs, including investor communications and events. The campaigns raised more than $140 million and generated over $1.2B in booked sales.
The ambassador program grew to over 700 electric vehicle and mobility believers who shared a common goal of solar-powered transportation.
Geoship
Building a community around regenerative living
Geoship built its company around a vision for regenerative homes and a more resilient way of living. We helped turn that shared belief into participation by building an ambassador community of more than 200 people.
Ambassadors hosted local gatherings, shared the Geoship story in their own communities and helped introduce more people to the company and its mission. The result was a community that could help carry the idea further than the company could on its own.
Doroni Aerospace
Keeping investors engaged in the future of personal flight
We supported Doroni’s crowdfunding efforts with investor communications and engagement designed to keep people informed and connected to the company’s progress.
The campaign gave a growing community of believers in personal electric flight a way to follow the journey, participate in the story and stay close to what the company was building.
Belief is only the beginning.
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Build the story, audience strategy and plan behind the raise.
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Understand who is in your investor community, why they care and where they could contribute. The Investor Activation Plan identifies the strongest opportunities and gives you a practical roadmap for what to do next.
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Keep investors informed and connected through thoughtful updates, emails, briefings and ongoing communication during and between raises.
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Turn strategy into execution through content, outreach, paid media and community participation, with a focus on expanding reach and improving conversion.
HOW WE HELP
Everything we do starts with understanding why people care. From there, we build the strategy and programs that turn belief into participation.
Our Team
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Chris is a creative director, designer, and educator based in Boulder, Colorado.
Chris’ practice is shaped by principles of human-centered design, and his process is informed by a diverse background in agency and in-house environments. He currently works as a fractional design leader through his consulting firm and teaches as an adjunct design professor at University of Colorado Boulder.
For over twenty years, Chris has leveraged the power of design to help smart teams create positive cultural impact. As a product designer, Chris helped create the first social dating profiles on Match.com, launched an NBA themed basketball game for Disney, and worked as a design lead crafting well-loved digital products like Apple Music, Adobe Marketing Cloud, Airbnb Trips, Playstation Video, and more.
Chris’ career has followed the rise of social and digital products, the deregulation of cannabis and fintech markets, and the emergence of artificial intelligence as a game-changing design tool. His highlights include building a from-scratch marketing department for a $100M+ cannabis company, founding a human-centered startup studio, and creating curriculum for a post-grad design accelerator program.
Chris Znerold
CHIEF INNOVATION OFFICER —
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Sarah is a dynamic entrepreneur, agency owner and digital marketer. She blazed her own trail for 20+ years as the founder and CEO of Zenzi Communications, a groundbreaking firm that reshaped the way brands connect with audiences. Under her leadership, Zenzi became synonymous with creative disruption, pushing the boundaries of traditional marketing to build authentic and engaging values-based connections. She developed a proprietary method of using psychological insights to improve effectiveness of advertising campaigns. Among the well-known companies that Zenzi represented include Nestle, Chiquita, and Crystal Geyser Water. After selling Zenzi in 2022, Sarah was hired as Chief Marketing Officer at Aptera Motors, where her unwavering passion and strategic expertise brought her to the forefront of the solar mobility revolution. She was integral in helping the company to raise $140 million from 19,000 investors and generating nearly 50,000 reservations valued at $1.6 billion. Through compelling narratives and engaging brand stories, she orchestrated a multi-faceted fundraising campaign that resonated deeply with investors. Now, Sarah is bringing that same playbook to values-driven founders through The Crowd. Fueled by her belief in the power of storytelling, strategy, and values-aligned investing, Sarah launched The Crowd to democratize access to capital — and to support the next generation of changemakers by helping them turn their big visions into movements.
CHIEF EXECUTIVE OFFICER —
Sarah Hardwick
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Quincy brings deep experience in campaign execution, brand storytelling, and growth marketing to The Crowd’s advisory team. With a background leading multi-channel marketing campaigns for startups and mission-driven brands, Quincy specializes in transforming big vision into actionable plans that raise capital and build community. Previously, Quincy served as Head of Digital Marketing and PR at Aptera Motors, where she played a critical role in one of the most successful equity crowdfunding campaigns in history — helping the company raise over $140M and generate $1.7B in pre-orders. Her expertise spans content strategy, paid media, investor communications, media relations & influencer marketing, and lifecycle marketing. At The Crowd, she serves as the driving force behind campaign execution for the agency’s diverse clients — translating strategy into momentum, managing deliverables, and making sure every campaign hits its mark.
CHIEF GROWTH OFFICER —
Quincy Salazar
OUR PARTNERS
OUR APPROACH
Start with why people care.
We look at what motivates your investors, what they want from the company, and where their interests overlap with your business goals. From there, we shape the strategy, messaging and programs that give them meaningful ways to participate, during a raise and long after it closes.
What else could your investors make possible?
Get in Touch
