Turn belief into participation

The Crowd helps companies raising capital activate investors, customers, and supporters who believe in them.

HIGHLIGHTS

Our experience includes some of equity crowdfunding’s most successful campaigns including Aptera Motors, Pacaso, Geoship, Doroni Aerospace and Kingscrowd.

What could your community make possible?

Aptera Motors

The Crowd executed a multi-channel crowdfunding campaign for the solar EV maker that generated $140 million from 20,000 investors, 50,000 reservations and $1.7 billion in booked sales. Aptera went public through a direct listing in 2025.

Geoship

We teamed up with Geoship to bring together a passionate group of 200+ ambassadors supporting the company’s first crowdfunding campaign and furthering its mission of regenerative housing. To date, they’ve raised over $10M to bring the company’s bioceramic domes closer to market.

Doroni Aerospace

We helped raised over $1.4M to bring Doroni’s revolutionary eVTOL, the H1-X, closer to commercial launch. This momentum has contributed to securing additional investment totaling $10M+ in crowdfunding.

Clarify the investment story, audience, message, and campaign plan before asking people to act.
Find the investors, customers, and supporters who can help, then give them clear roles, useful tools, and regular reasons to stay involved.
Create the updates, emails, briefings, and follow-up that build trust before, during, and after the raise.
Coordinate content, outreach, paid media, and weekly execution to keep the campaign moving.

HOW WE HELP

The best campaigns begin with understanding about why people care.

From there, we build the strategy, messaging, and programs that bring the right people in and give them a meaningful role.

People support what they believe in.

BOOK A CALL

Meet the Founders

For nearly a decade, Sarah and Quincy have built brands side by side. Together, they have led marketing strategy for consumer brands including Nestlé, Martha Stewart, Chiquita, Crystal Geyser, and DIRECTV.

In 2019, they helped relaunch Aptera Motors and build the community around the brand. The campaign generated $1.7 billion in vehicle pre-orders and raised more than $140 million from nearly 20,000 investors, making it one of the most successful equity crowdfunding campaigns to date.

Since then, they have helped founders shape their stories, grow their communities, and raise capital. Through The Crowd, they bring that experience to companies ready to turn belief into participation.

ABOUT US

Our Team

Chris is a creative director, designer, and educator based in Boulder, Colorado.
Chris’ practice is shaped by principles of human-centered design, and his process is informed by a diverse background in agency and in-house environments. He currently works as a fractional design leader through his consulting firm and teaches as an adjunct design professor at University of Colorado Boulder.
For over twenty years, Chris has leveraged the power of design to help smart teams create positive cultural impact. As a product designer, Chris helped create the first social dating profiles on Match.com, launched an NBA themed basketball game for Disney, and worked as a design lead crafting well-loved digital products like Apple Music, Adobe Marketing Cloud, Airbnb Trips, Playstation Video, and more.
Chris’ career has followed the rise of social and digital products, the deregulation of cannabis and fintech markets, and the emergence of artificial intelligence as a game-changing design tool. His highlights include building a from-scratch marketing department for a $100M+ cannabis company, founding a human-centered startup studio, and creating curriculum for a post-grad design accelerator program.

Chris Znerold

CHIEF INNOVATION OFFICER —

Sarah is a dynamic entrepreneur, agency owner and digital marketer. She blazed her own trail for 20+ years as the founder and CEO of Zenzi Communications, a groundbreaking firm that reshaped the way brands connect with audiences. Under her leadership, Zenzi became synonymous with creative disruption, pushing the boundaries of traditional marketing to build authentic and engaging values-based connections. She developed a proprietary method of using psychological insights to improve effectiveness of advertising campaigns. Among the well-known companies that Zenzi represented include Nestle, Chiquita, and Crystal Geyser Water. After selling Zenzi in 2022, Sarah was hired as Chief Marketing Officer at Aptera Motors, where her unwavering passion and strategic expertise brought her to the forefront of the solar mobility revolution. She was integral in helping the company to raise $140 million from 19,000 investors and generating nearly 50,000 reservations valued at $1.6 billion. Through compelling narratives and engaging brand stories, she orchestrated a multi-faceted fundraising campaign that resonated deeply with investors. Now, Sarah is bringing that same playbook to values-driven founders through The Crowd. Fueled by her belief in the power of storytelling, strategy, and values-aligned investing, Sarah launched The Crowd to democratize access to capital — and to support the next generation of changemakers by helping them turn their big visions into movements.

CHIEF EXECUTIVE OFFICER —

Sarah Hardwick

Quincy brings deep experience in campaign execution, brand storytelling, and growth marketing to The Crowd’s advisory team. With a background leading multi-channel marketing campaigns for startups and mission-driven brands, Quincy specializes in transforming big vision into actionable plans that raise capital and build community. Previously, Quincy served as Head of Digital Marketing and PR at Aptera Motors, where she played a critical role in one of the most successful equity crowdfunding campaigns in history — helping the company raise over $140M and generate $1.7B in pre-orders. Her expertise spans content strategy, paid media, investor communications, media relations & influencer marketing, and lifecycle marketing. At The Crowd, she serves as the driving force behind campaign execution for the agency’s diverse clients — translating strategy into momentum, managing deliverables, and making sure every campaign hits its mark.