We believe in Crowdfunding for Good— 

Connecting purpose-driven products with global communities of equity capital supporters.

We’re a full-service crowdfunding partner for ambitious startups on a mission to make a difference.

Now more than ever, it’s not just your products and pricing that matter, it’s what you stand for. Research shows that people want to invest in companies that align with their values and fill a deeper need in their lives. That means that speaking to emotions is critical to building advocacy and awareness in a crowdfunding campaign.

  • Tailored planning to set clear goals and outline a comprehensive roadmap for your crowdfunding campaign. Expert advice to select the most suitable platform and design reward tiers that motivate investors to pledge at various levels.cription text goes here

  • Your efforts will only be as powerful as the connection you have with the people you inspire. Identify and align with investors who share your values and channel their hopes and dreams into the success of your product, idea or movement.

  • Crowdfunding success depends on tapping into a fundamental core feeling. Engage your audience in a compelling way and tell a story that builds excitement through PR, social media, influencer outreach and digital advertising.

  • Ensure all the elements are in place and running smoothly for a successful campaign launch. Monitor progress, troubleshoot issues, make adjustments and provide insights to optimize campaign performance.

CAPABILITIES —

The Crowd Academy

The Crowd Academy will guide you through the step-by-step process of building an engaged community and preparing for a successful crowdfunding campaign, whether you're ready to launch now or still laying the groundwork.

Aptera Motors

The Crowd orchestrated a multi-faceted crowdfunding campaign that raised $140 million from 19,000 investors and generated over 47,000 reservations valued at $1.6 billion.

Geoship

We've teamed up with Geoship to make a quantum leap in homebuilding with bioceramic geodesic domes. Affordability, sustainability, resilience, and healing come together to create a more beautiful world.

KLIR SKy

We’re helping transform smokestack pollutants into valuable products, turning waste into wonders.

Leadership Team

  • Sarah is a dynamic entrepreneur, agency owner and digital marketer. She blazed her own trail for 20+ years as the founder and CEO of Zenzi Communications, a groundbreaking firm that reshaped the way brands connect with audiences. Under her leadership, Zenzi became synonymous with creative disruption, pushing the boundaries of traditional marketing to build authentic and engaging values-based connections. She developed a proprietary method of using psychological insights to improve effectiveness of advertising campaigns. Among the well-known companies that Zenzi represented include Nestle, Chiquita, and Crystal Geyser Water.

    About Regulation A

    After selling Zenzi in 2022, Sarah was hired as Chief Marketing Officer at Aptera Motors, where her unwavering passion and strategic expertise brought her to the forefront of the solar mobility revolution. She was integral in helping the company to raise $90 million from 15,000 investors and generating over 45,000 reservations valued at $1.6 billion.

    Through compelling narratives and engaging brand stories, she orchestrated a multi-faceted fundraising campaign that resonated deeply with investors. Her leadership has attracted substantial investments, propelling the company’s financial success and

    positioning the company as a pioneering force in sustainable transportation.

CHIEF EXECUTIVE OFFICER —

Sarah Hardwick

CHIEF INNOVATION OFFICER —

  • Chris is a creative director, designer, and educator based in Boulder, Colorado.

    Chris’ practice is shaped by principles of human-centered design, and his process is informed by a diverse background in agency and in-house environments. He currently works as a fractional design leader through his consulting firm and teaches as an adjunct design professor at University of Colorado Boulder.

    For over twenty years, Chris has leveraged the power of design to help smart teams create positive cultural impact. As a product designer, Chris helped create the first social dating profiles on Match.com, launched an NBA themed basketball game for Disney, and worked as a design lead crafting well-loved digital products like Apple Music, Adobe Marketing Cloud, Airbnb Trips, Playstation Video, and more.

    Chris’ career has followed the rise of social and digital products, the deregulation of cannabis and fintech markets, and the emergence of artificial intelligence as a game-changing design tool. His highlights include building a from-scratch marketing department for a $100M+ cannabis company, founding a human-centered startup studio, and creating curriculum for a post-grad design accelerator program.

Chris Znerold

Grow with The Crowd.

We guide entrepreneurs and investors through the complexities of equity crowdfunding, from detailed Go-To-Market plans to a vibrant community network of subject matter experts.

Where ambition meets expertise

Strategic Planning

High-level strategic plan
Completed Intake Form
Campaign timeline

Market Positioning:

Competitive analysis report
Market positioning strategy
Market research report

Tech Foundation:

Technology selection report
Platform integration plan
Content calendar by channel

PR Strategy:

Press release and blog writing
Media training guidelines
Media outreach & story angles

Legal and Compliance:

Legal structure outline
Compliance checklist
Financial consideration report

Web Experience:

Website design and content
Website development
Website optimization strategy

Investor Engagement:

List development
Newsletter development
Investor engagement plan

Social Experience:

Profile optimization 
Engagement strategy
Events and speaking opportunities

Message Crafting:

Messaging audit
Investor survey
Investor avatar

Brand Platform:

Complete identity design
Brand style guide
Messaging hierarchy

Marketing Activation:

Influencer & Ambassador program  
Paid media plan
Ad campaign creative

Pitch Planning:

FAQ document
Optimized pitch deck
Executive bios

Get in Touch